Hi, I’m Jon. I’m just a guy with a few cameras, a computer, and a passion for old cars. I fell in love with the “traditional” style hot rods and customs around 2015 and made some great friends in the scene along the way that let me wrench on their projects,

I always thought that some version of this hobby was out of reach, but I’m here to help show people that it’s not as far out as you might think. I grabbed a camera and got up close and personal with some really great cars, and the class act folks that come with them.

I’m hoping that through my YouTube channel, you can see that getting into this hobby is maybe a little less out of reach than you think. Take a look around the site, watch some videos, and see what I’m saying!

Hard Luck Media is a place where photography, videos, and written articles come together to raise awareness and preserve what we have in the pre ‘65 Traditional Hot Rod and Custom Car space.

Check out the YouTube channel for videos, the Instagram page for regular photo content, the “read” section of this site for written articles accompanied by photos, all the good stuff!

You can buy photo prints and cool merch here!